Here's how clever Google really is. To circumvent the natural accustomisation to Google ads, and the resultant selective blindness to them, Google had to think outside the toolbox.
Nobody notices banner ads anymore, at least not in any degree compared to the olden days. People have learned to subconciously ignore non-relevant information on webpages, especially when it's easily recognisable as a banner advertisement, and located in one of the usual layout positions.
If the fate of banner ads are any indication, the slow creep of learned selective blindness could potentially be detrimental to Google's Ad empire. Something had to be done.
Luckily (for Google), there are some bright heads mulling about in Googleworld, who figured out a devious solution. How can we make webusers become more aware of (Google) ads? By altering their perception of the ads, intrinsically linking the Google ads to personal financial gain rather than a push media channel. This perception change would be facilitated through an alteration of the Adsense policy, where Google recently opened up for (almost) everybody. This policy change means that the humbled, huddled webuser masses can suddenly open their own Adsense accounts in the hope of making some easy money through channels they already spend time and (to various extents) effort on. By enabling not only the expert users, but the pedestrian websters as well, to participate in the Adsense goldrush, Google simultaneously alters the mental linkage of the Google ads, so that people will now actually pay more attention to Google ads than they did before, because they are suddenly "professionally" interested in placement, content and efficiency of these ads, even when they're visiting other sites than their own individual webfiefdoms.
But the ingenuity doesn't stop here. The really diabolical part of the plan is, that while Google will have to suffer some expenditures on Adsense payouts and hustles, this amount will in all likelihood be substantially smaller than the increase in revenue generated by higher clickrates and adawareness, simply because the vast majority of the webster adrushers will not succeed in generating more than nickel traffic to their own sites.
It would therefore seem that this Google mass mindtrick is a glowing example of a goodbye to beancounter economics, and an expectedly triumphant, yet very stealthy fanfare to holistic economics, where all consequences of an investment or strategy are included in the considerations, instead of focusing solely on the measurable fiscalities.
In other words, Google innovates yet again. Only this time, we're not supposed to know.
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