Secret Behaviour Modification: Why Google changed its Adsense policy

Here's how clever Google really is. To circumvent the natural accustomisation to Google ads, and the resultant selective blindness to them, Google had to think outside the toolbox.

On Driving Games and the Challenge of Challenge

Driving games are, as a game genre, possibly the most exposed to providing an erroneous level of challenge to the player. When I think back on the most boring gaming experiences in my life, nearly all of them have been with driving games. The stereotypical game design of a driving game is pretty much designed for boredom rather than challenge, at least with regards to the game reward structure. Let me elaborate:

APP1: Apple Premonition Part 1

The Macbook Air revision


It's long overdue with a revision of the Macbook Air, and with Intel's upcoming Sandy Bridge, Apficionados may soon get more than they hoped for. But rather than just update the internal components of the current revision edition, Apple could and should seize the opportunity to jump ahead of the competition once more.

Art Interaction

The clichés about modern art are numerous and well-known. But exactly what is it that gives rise to these prejudices, and are there differences between the way we view and interact with classic versus modern art?